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  <!-- Homepage - English (primary) -->
  <url>
    <loc>https://schmid.com.br/</loc>
    <lastmod>2026-02-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>1.0</priority>
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    <xhtml:link rel="alternate" hreflang="pt-BR" href="https://schmid.com.br/pt" />
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    <image:image>
      <image:loc>https://schmid.com.br/og-image.jpg</image:loc>
      <image:title>Schmid &amp; Co — Executive Advisory for Education &amp; EdTech</image:title>
      <image:caption>Boutique executive advisory firm specializing in strategic growth, operational excellence, and international expansion for education groups and EdTech companies</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://schmid.com.br/founder_vitor.jpg</image:loc>
      <image:title>Vitor Schmid — Founder &amp; Executive Advisor, Schmid &amp; Co</image:title>
      <image:caption>Vitor Schmid, former CEO LATAM at Maple Bear Global Schools, Global Director at Pearson, and Head of Partnerships at GoStudent</image:caption>
    </image:image>
  </url>

  <!-- Homepage - Portuguese -->
  <url>
    <loc>https://schmid.com.br/pt</loc>
    <lastmod>2026-02-22</lastmod>
    <changefreq>weekly</changefreq>
    <priority>0.9</priority>
    <xhtml:link rel="alternate" hreflang="en" href="https://schmid.com.br" />
    <xhtml:link rel="alternate" hreflang="pt-BR" href="https://schmid.com.br/pt" />
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  </url>
  
  <!-- Advisory Services section -->
  <url>
    <loc>https://schmid.com.br/#advisory</loc>
    <lastmod>2026-02-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  
  <!-- Case Highlights section -->
  <url>
    <loc>https://schmid.com.br/#outcomes</loc>
    <lastmod>2026-02-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.9</priority>
  </url>
  
  <!-- Founder Profile section -->
  <url>
    <loc>https://schmid.com.br/#founder</loc>
    <lastmod>2026-02-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
    <image:image>
      <image:loc>https://schmid.com.br/founder_vitor.jpg</image:loc>
      <image:title>Vitor Schmid — Executive Profile</image:title>
      <image:caption>Education and EdTech executive with proven track record in transformation, growth, and international expansion</image:caption>
    </image:image>
  </url>
  
  <!-- Contact section -->
  <url>
    <loc>https://schmid.com.br/#contact</loc>
    <lastmod>2026-02-22</lastmod>
    <changefreq>monthly</changefreq>
    <priority>0.8</priority>
  </url>

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